O que Otimizao de Sites?

Originalmente chamada de Search Engine Optimization ou simplesmente SEO, otimizao de sites na prtica significa aplicar um conjunto de tcnicas que pretendem fazer com que seu site seja encontrado mais facilmente pelo seu pblico-alvo.

 

Quais so as principais tcnicas de otimizao de sites?

As tcnicas de otimizao de site se dividem basicamente em duas:

 

Otimizao de sites on page:

>>> Pesquisa de palavras-chave
>>> Otimizao do contedo (Cabealhos e texto)
>>>Criao de ttulos nicos
>>>Criao de urls amigveis ao Google
>>>Linkagem interna com textos ncora corretos
>>>Criao do Robos.txt e Sitemap.xml
>>>Criao de meta-description orientada para converso

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Otimizao de sites off page

>>>Criao de links visando aumentar a popularidade e autoriade do seu site (Link Building)
>>>Promoo do contedo em redes sociais
>>>Envio de Press Release
>>>Estabeler relacionamento com pessoas responsveis por sites importantes em seu mercado

 

Por que importante ter um site otimizado?

Seu site pode ser bonito e funcional, mas se ningum sabe que ele existe voc est perdendo dinheiro. Aproximadamente mais de 1 bilho de buscas so feitas no Google por dia. As pessoas esto aposentando as pginas amarelas e outros guias de produtos e servios e buscando na internet solues mais rpidas e personalizadas.

 

Aproximadamente 95% de todos os possveis clientes que sua empresa poderia ter atravs da internet no passam da primeira pgina de resultados do Google. Sendo bem objetivo ou voc est nas primeiras posies para as palavras buscadas em seu ramo ou voc est perdendo dinheiro.

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